Black Enterprise: What makes Trill Tea different from other tea brands?
Greene: The flavor of our teas are made for people who would and wouldn’t consider themselves tea drinkers. What makes us different from other tea brands is we take a non-traditional approach to tea. We believe that tea was the first ever lifestyle product but was never reintroduced for millennial culture and lifestyle. We don’t do earthy colors or “tea time with the queen” type of experiences. We’re about being true to yourself and embracing your ability to like two things at once. The ability to like Sade and 21 Savage. We consider ourselves the vigilantes of the tea industry. We’re here to say it’s OK to be the truest version of yourself. If other tea brands are Food Network, we’re Vice Media.
Founded in 2016, Trill Tea is an independent lifestyle tea brand that is modernizing the tea experience. After a common cold and one too many bad tea experiences, Chaz (a former non-tea drinker) decided to create a tea brand that not only had amazing flavors and tea blends, but also fit modern millennial culture and lifestyle. Designed for tea drinkers and non-tea drinkers alike, Trill Tea has already shipped to homes in over 45 states in America.
“I wanted to create a brand that people could relate to. A brand that emphasized the importance of being true to yourself. We’re a generation that sets our own trends and traditions, so creating an experience to fit our lifestyles only made sense.”