Jerry Lorenzo Manuel Jr. Jerry Lorenzo (born October 5, 1977) is an American fashion and sneaker designer. He is the founder of the American luxury streetwear label Fear of God.
He is also the son of former MLB player, coach, and manager Jerry Manuel.
Lorenzo created five custom looks for Justin Bieber to wear on stage during his Purpose World Tour. He also helped to design the tour merchandise. Celebrities such as Kanye West and Kendall Jenner are known fans of the brand. Lorenzo founded his signature label in 2012, although he had no fashion training and was unknown in the world of streetwear.
The name Fear of God is literal. “I grew up with Christ as the center of my household,” says Lorenzo. “It was intertwined with everything we did.” But Lorenzo’s faith was only recently galvanized. “I was not always a God-fearing man,” he admits. “I came to L.A. and tried to find my own footing, and in doing so started throwing parties. I used my middle name — Jerry Lorenzo — because I didn’t want to tarnish the Manuel name.”
The beginnings of Lorenzo’s Fear of God label coalesced at a time when he was refocusing his life and his faith. Launched in 2013, the clothes are heavily influenced by the limited secular references Lorenzo was exposed to as a kid. Rebellious figures like John Bender from The Breakfast Club, Nirvana front man Kurt Cobain, and NBA bad boy Allen Iverson left indelible images in his head.
Those inspirations manifest in seasonless pieces like red-plaid flannels with side zippers layered over waffle-knit thermal shirts, baggy drop-crotch heather-grey sweatshorts with raw edges, and oversize bomber jackets with ruched sleeves. The clothes are made of high-end fabrics from Japan and Italy, and at times use vintage materials, like repurposed military sleeping bags. And they command a very high price — from $150 for a Japanese cotton T-shirt with dropped shoulders to $1,095 for a silk-lined oversize nylon bomber jacket.
Lorenzo describes them as “solution-based” garments, the kind of clothes anyone can throw on without putting too much thought into it. It’s a modular way of dressing where each layer complements the one beneath it. It also accurately captures the current wave of seemingly casual yet deceptively pricey clothing.