Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors. After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.
Yes, it’s true. Reynell “Supa” Steward, founder and CEO of The Crayon Case, really did generate $1 million in sales in less than 2 hours on Cyber Monday. In fact, it was $1.2 million to be exact. The Crayon Case is a cosmetic line dedicated to amateur make-up users and aspiring makeup artists. The brand is best known for its eyeshadow palette that encourages women to treat their face as a blank canvass.