Founded in 1994, Black Opal sought to address how mainstream brands overlooked black women at the time. “Major cosmetics companies failed to address our beauty needs,” Mouyiaris tells SELF. “I felt I could create a line of high-quality products to be offered at an affordable price that would address our needs and make ALL of us feel as beautiful as we are. The rest is history.” Black Opal products offer a wide range of tones and undertones to suit every skin color. The brand features multiple foundation lines for different wear, needs, and skin concerns. “Our multicultural audience is not one-size-fits-all,“ she says, noting that no one should worry about getting “a grayish cast” on the skin from their makeup.
While people of color have supported black-owned beauty businesses for decades, Mouyiaris explains that there has been a recent push for support among these types brands from the mainstream. “Celebrating black-owned businesses acknowledges our universality and supports inclusion,” she says. “Inclusivity in beauty is good business sense. It fosters empowerment and promotes acceptance of all tones, shades and genders.”