AMP Beauty LA is an online retailer that aims to revolutionize the shopping experience for Black women and women of color — demographics that remain underserved by beauty retailers, despite their billion-dollar spending power. Founders Angel, Montré, and Phyllicia’s 10-year friendship and shared experiences as Black women led them on a journey to build a premier beauty destination for women of color. Their mission is to merge beauty and technology to make shopping easy, convenient, and personalized for all textures and shades.
We at Faire are inspired by the vision and passion of the AMP Beauty LA team. We’re dedicated to supporting their goal of expanding access and visibility within retail for Black women and women of color. That’s why we’re partnering with AMP: to use our platform to create greater reach for Black-owned brands and more opportunities for Faire retailers to discover entrepreneurs of color.